01
Connect your stack
Your store, your ad accounts and your email tool. The butler learns how your business actually runs.
Built around the tools you already use
- Shopify
- Meta Ads
- Google Ads
- Klaviyo
- Google Analytics 4
Sound familiar?
You run a store,not a data team.
Small teams don't lack data. They lack the hours to turn it into decisions.
Your numbers live in six tabs.
Shopify, Meta, Google, Klaviyo, GA4 and a spreadsheet. None of them agree, and none of them show profit.
ROAS says yes. The bank says no.
Ad platforms count revenue. You pay for product, shipping, fees, discounts and returns too.
Monday goes on copy-paste.
Half a day to build the weekly report. Out of date by Thursday. Read by nobody on Friday.
Nobody is watching at the weekend.
A campaign overspends or a bestseller sells out. You find out after the money is gone.
Questions go unasked.
Which products bring customers back? Which campaign loses money? Without an analyst, nobody has time to check.
Generic AI guesses.
A chatbot doesn't know your margins or your targets. It gives confident advice for someone else's store.
From six tabs
to one answer.
The butler does the part of growth work that eats your week: fetching, joining, checking and writing it up. What's left is the decision.
| Today | With the butler |
|---|---|
| Six tools, six versions of the truth. | One set of numbers, joined up per order. |
| Campaigns judged on platform ROAS. | Profit after product, shipping, fees, returns and ads, per campaign and per product. |
| A Monday morning spent building the report. | A weekly report written before you start work. |
| Overspend and stock-outs found days later. | Guardrails that flag drift the day it happens. |
| Questions parked until someone has time. | Ask in plain language. Get the answer with the numbers behind it. |
| Advice built on averages. | Answers built on your store, your margins and your targets. |
How it works
Up and runningwithout a data project.
02
Set your targets and rules
Your margins and your limits, not industry averages. The butler measures everything against them.
03
Approve what matters
A morning brief with the few things worth your time, and one tap to act on each.
Ask the butler.
The analyst you couldn't justify hiring. Ask in plain words and get one answer from all your tools, with the numbers behind it.
Ask the butler
Example dataWhat was our margin per order last week?
$21.40 per order after shipping, discounts and ads. Down from $24.10 the week before.
| Per order | Last week | Week before |
|---|---|---|
| Discounts | $6.90 | $4.30 |
| Ad spend | $14.20 | $14.50 |
| Margin | $21.40 | $24.10 |
Most of the drop comes from discount codes: used on 14% of orders, up from 9%.
Ask the butler
Example dataWhich Meta campaigns should I cut?
| Campaign | Spend | Blended ROAS |
|---|---|---|
| Spring Edit | $1,240 | 1.1 |
| Bestsellers | $2,860 | 3.4 |
| Retargeting | $610 | 2.2 |
Spring Edit is below your break-even of 1.6. Pause it, or halve the budget and check again on Friday?
Halve budgetPause
Ask the butler
Example dataWhich first products lead to a second order?
| First product | Reorder in 90 days |
|---|---|
| Starter kit | 38% |
| Refill pack | 31% |
| Gift card | 9% |
Starter-kit buyers come back four times as often as gift-card buyers. Worth leading your new-customer ads with it.
Plain words in
No reports to build, no filters to set. Ask the way you'd ask a colleague.
Profit out
Answers in contribution margin, not just revenue and ROAS.
A next step
Every answer ends with what to do about it, ready for your approval.
It already knows the work.You set the rules.
The routine of growth work, done before you open your laptop. The judgement stays with you.
Weekly report
Week 45 · written Monday 07:00
Revenue$48,200 +6%
Margin after ads$11,900 +2%
New customers412 −4%
Returning customers38% +3 pt
Next step: the cost of a new customer rose 11%. Review the prospecting budget before Thursday.
- A weekly report that writes itself. Monday morning, in plain language: what changed, why, and what to do about it.
- Guardrails on your budget. Limits for cost per purchase and daily spend. Anything that drifts gets flagged the same day.
- Stock and ads in sync. Products that sell out are flagged while they are still being advertised.
- It asks before it acts. Nothing important goes out without your approval.
Built for small teams
A growth teamfor the team you have.
Big brands have analysts, media buyers and a finance team. You have a few people doing everything.
The founder
You still run the ads yourself.
Between product, suppliers and customer service, the numbers get an hour on Sunday night.
- A morning brief with the three things that matter
- Profit per campaign, not just ROAS
- One tap to approve or skip
The one-person marketing team
You do the work of five.
Paid, email, content and reporting. The analysis is always the thing that slips.
- The weekly report, written for you
- Answers without building a dashboard
- Budget guardrails on every channel
The ops and finance lead
You own the numbers nobody trusts.
Margins, cash and stock live in different places, and every meeting starts with whose number is right.
- Contribution margin per order and product
- Stock warnings tied to live ads
- Every number traced to its source
Free tools
The numbers, free.No sign-up. No email gate.
Four calculators for the numbers every store owner should know by heart.
Calculator
Break-Even ROAS Calculator
Find the ROAS your ads must beat before they make you a single dollar.
Calculator
ROAS Calculator
Calculate return on ad spend and see if a campaign is actually profitable.
Calculator
Contribution Margin Calculator
See what each order really leaves behind after every variable cost.
Calculator
Profit Margin Calculator
Gross, contribution and net margin for an online store in one view.
You stay in charge.
An assistant you can trust with your numbers works in the open.
Asks before it acts
Suggestions by default. You choose what, if anything, runs on its own.
Shows its sources
Every number links back to the orders, ads and costs behind it.
Your targets, not benchmarks
Measured against the margins and limits you set, not someone else's averages.
Scale the store, not the team.
Tell us about your store. We'll walk you through what the butler would do with your numbers.
Questions, answered.
What is The Growth Butler?
Profit-first analytics with an AI assistant on top, built for small e-commerce teams. It reads your store, ad accounts and customer data, works out what each ad, product and order really earns, and drafts the next step. You approve. It does the legwork.
Who is it for?
Shopify brands run by a small team: a founder who still runs the ads, a one-person marketing team, or an ops lead who owns the numbers. It fits best if you spend on paid ads and have repeat customers.
Which tools does it connect to?
The first version focuses on Shopify, Meta Ads, Google Ads, Klaviyo and Google Analytics 4. Tell us what else you use when you contact sales.
Will it change my campaigns without asking?
No. By default the butler suggests and you approve. You decide which routine tasks, if any, it may handle on its own, and every action is logged.
How is this different from a dashboard?
A dashboard shows what happened and leaves the rest to you. The butler works out what it means for your profit, tells you what to do about it, and does the routine part once you approve.
Do I need a data team or a developer?
No. You connect your accounts and ask questions in plain language. There are no dashboards to build and no formulas to maintain.
Are the calculators really free?
Yes. No sign-up and no email gate. They work in your browser, and the numbers you type never leave it.
How do I get started?
Contact sales. We book a short call, look at your numbers together and connect your stack with you. There is no self-serve signup.
What does it cost?
It depends on your store and your setup. Contact sales and we will walk you through it.